Back To School​

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This multi-faceted campaign sustained a 3-month commercial timeframe by pulsing chapters of UA product segments. Capturing real teammates with real chemistry in real routines at Notre Dame allowed product to integrate naturally and earn relevancy with the team sport athlete.

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Chapter 1: Performance | Chapter 2: Sportstyle | Chapter 3: Fleece

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Role: Concept, Creative Direction, Design

Photographer: Kaito

Production: BaM