The Better Book | Volumes 1-5
​
Designed by women, for women. To tell compelling stories through honest photography, innovative product technologies, and interactive elements so the female consumer feels understood, engaged with, and inspired by a brand she has struggled to connect with.
​
The success of this publication has evolved into a seasonal, women's ecosystem with millions reached through Direct Mail, a UA.com landing page, and a suite of traffic drivers and social integrations.
​
Art Direction, Print & Interactive Design
Unique interactivities were integrated each season to keep consumers engaged and the book elevated. This includes journal-type prompts for reflection and goal setting, tear-out postcards, bra quizzes, and fun facts.
Performance Insights
​
The Better Book received overwhelmingly positive responses when tested with target female consumers with, a 100% success rate in women having a more positive outlook of Under Armour.
